THE BIG EIGHT
EIGHT STATEMENTS THAT SAY IT ALL IN OUR INDUSTRY
"An exhibit that does not attract show traffic is not a bargain, no matter the cost."
"It takes about three seconds to determine if an exhibit is any good."
"Why shop for a booth to get the best price, if it doesn't draw any traffic?"
"He who exhibits everything, tells nothing."
"The trick isn't to produce an inexpensive display, the trick is to produce an inexpensive display that works."
"Your booth equals 15% of your budget, but 90% of your results."
"Displaying everything equals telling nothing."
"There are many resources for cheap tradeshow booths, and most are worth exactly what you pay for them."
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